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How smart companies get people talking
Think about one company that you really love; the product, service or experience was just fantastic. Maybe it is a store that wowed you with the return policy, maybe it is your accountant that made your taxes bearable, or maybe it is a supplier who consistently goes above and beyond the expected. When you think about this company and the experience you are so happy and gaga that you have to share this rare event with your family, friends and colleges. This buzz you have created is exactly...
Marketing 6 Pack
This issue's Six Pack of Marketing Information is brought to you by Michael Dillon, president and creative director of McDill Design. For more information, contact Michael Dillon.
Six ways to make the most of your promotional marketing literature:
- Tell your audience who you are. Promotional literature should reflect your company, culture and values.
- Using quick, short, to-the-point copy, tell your audience how your company can help. Define your audience before your write or design.
BMA Golf Outing is coming up!
It's time to Let the Good Times Roll (Laissez les Bon Temps Rouler!). Join us at The Big Swing 6 for a great day of golf, prizes and fun at Mequon Country Club, Monday June 23rd.
Farewell, But Hopefully Not Goodbye
You're networking with 180 colleagues at a BMA monthly meeting. Making the scene with 400+ professionals at the Bell Awards. Or hacking away with 215 fellow amateurs at our annual Big Swing golf outing.
Bell Awards promise of change was delivered
The air was thick with political overtones. A huge net filled with red, white and blue balloons was precariously suspended above the teleprompter-surrounded podium. On-the-spot reports from outside the auditorium generated excitement as they were shown on the big screens. When the winners were announced, everyone cheered for… a brochure?
Cover to Cover: Tribal Knowledge offers a strong shot of Starbucks-style marketing
How did one of the world's most successful new brands achieve its fame? Maybe it was a slick advertising campaign. Or their celebrity endorsements? How about their low-price strategy? How about… none of the above.
A Year of Success for BMA YP
Thank you to everyone who has supported and participated in the first year of BMA YP (Young Professionals). Through our first three events, we heard from speakers on a variety of different topics including the do's and don'ts of networking, how to get ahead as a young professional and marketing across generations...
New Members
We would like to welcome the following new members to the BMA-Milwaukee...
To contribute articles or story topics, contact Joe Konop at joeko@Alto-Shaam.com.
