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President's Address
By: Karen Conrad, President, BMA-Milwaukee
Once again, summer is just a warm memory and we can feel the crisp bite of autumn in the air. And of course that means it's time to kick off another new program year for the BMA. I am honored to be this year's President of the BMA Milwaukee Chapter, and look forward to another year of growth and discovery for our organization and our members.
WOW: BMA – Milwaukee's 2008-2009
Programming Calendar
By: Joellen Bradach
There was a lot of interest and excitement surrounding BMA- Milwaukee's kick-off event on September 11th featuring Monica Levy of Johnson Controls, Inc. discussing their global re-branding for sustainability . The marketing professionals and students in attendance left the event excited and with information to share with their peers. Those attending BMA – Milwaukee 's events during the 2008-2009 year can expect to experience firsthand creative marketing ideas told in fun stories, and grow their marketing knowledge.
Marketing Six-Pack:
Revitalizing the Traditional Media Kit
By: Jessica Vollrath
With so many companies switching to online media kits, an engaging and effective media kit will stand out among the competition. The following tips will make a traditional media kit effective:
- Create attention-grabbing packaging. A nicely-designed, simple, two-sided pocket folder works best.
- Know the target audience and place important information by relevance. What will your audience want to know first? What will they be looking for? Place those items towards the front of the kit.
- Prepare a fact sheet. This can be used as a “quick glance” read about the product or company.
- Include any recent articles or press releases about the product or company. Put the timeliest information first, that's the information that will be most relevant to reporters.
- Include a business card or point of contact. Also, respond quickly to any requests by the media, as they may be on deadline.
- Make sure all items in the folder have the same design concept. You want all the documents and information in the media kit to fit nicely with the folder design, unifying all of the elements into a consistent identity.
The Big Swing 6: BMA-Milwaukee Golf Outing
By: James Wolter
The good times, and quite a few golf balls, were rolling at The Big Swing 6, BMA-Milwaukee's annual golf outing on June 23rd at Mequon Country Club. A sellout field of 216 golfers enjoyed a beautiful day and joined dozens of additional attendees for a fabulous Cajun dinner and networking in a Mardi Gras themed club house. The many incredible raffle and event prizes were awarded to their smiling winners as the evening drew to a close.
Recruit a Member – Win PGA Tour Tickets!
BMA International has launched a new membership campaign that offers a chance to win VIP tickets to a PGA Tour event in 2009. From now until June 1st, BMA members who recruit new members will receive one entry into a drawing for the PGA package. There is no limit as to how many new members you recruit - recruit 10 members, get 10 chances to win!
Save the Date: BMA Bell Awards -
Web 2.0 • April 7, 2009
Mark your calendars for Tuesday, April 7, 2009, to attend the 33rd Annual BMA Bell Awards - Web 2.0, southeastern Wisconsin 's premier B2B marketing awards program.
New Members
We would like to welcome the following new members to the BMA-Milwaukee...
Renewed Members
We also thank the following members of the Milwaukee Chapter of the BMA who renewed their memberships...
Contact
To contribute articles or story topics, contact Joellen Bradach at jbradach@imagesystems.biz.
